Tackling inequalities to access & opportunity by co-creating futures for disability inclusion
Analemma Design
Our Approach
Human-Centered Design.
We bring impacted communities to center stage. By engaging with and learning from the people we're designing for, we transform insights into action and rapidly test assumptions. Uncovering latent needs yields superior user experience and drives product-market fit.
Accessibility Standards.
As experts in accessibility regulations (ADA, WCAG 2.1, and Section 508) compliance is our starting point. Transforming areas of friction into delightful touchpoints is our specialty. Accessibility standards shape our solutions and fuel innovation.
Futures Thinking.
Profound and accelerating changes such as artificial intelligence, micro-mobility, and big data are rapidly transforming the landscape for businesses and individuals with disabilities. We guide companies through scenario planning to uncover blind spots, imagine radically different futures, and develop more resilient strategies for disability inclusion.
Our Services
Strategy & Consulting
We work one-on-one with companies to inform, shape, and implement accessibility and inclusive practices throughout the design process and ongoing operations.
Research
We conduct qualitative and quantitative research, and turn data into actionable insights. Our in-depth findings help deliver delightful user experiences, capture stakeholder buy-in, and drive business results.
Why Accessibility & Inclusive Design?
Reduce barriers for all humans.
Reduce barriers for all humans.
One in five adults, or 20 million individuals, in the United States live with a disability. Globally, the number jumps tp
one billion people, creating the world's largest minority group. Disability prevalence is projected to increase as the
world's aging population is expected to grow from 610 million in 2000 to over 2 billion by 2040.
Discrimination on the basis of disability and barriers to participation in society has created a large-scale civil rights
issue. The 2030 Sustainable Development Goals (SDGs) calls for an end of systemic exclusion and shift towards
inclusion in 13 of the 17 goals. As a collective human race, we share the responsibility, power, and opportunity to
design a society that acknowledge and values the spectrum of human ability. Design that caters to people of all
abilities offers important societal, financial, and legal benefits.
Expand Market Reach
Expand Market Reach
Improve User Experience for Everyone
Designing with inclusive design principles and with edge users in mind from the outset, can increase reach
and benefit up to four times the size of the intended audience. By keeping people at the center of the design
process and reflecting on the needs of individuals with permanent, temporary, situational, and changing
disabilities products are useful and usable for all people.
Closed-captions and transcripts, for example, were designed to enable individuals who are Deaf / HOH to
enjoy and understand movies and TV shows with greater ease. Closed captions also make it possible for
someone to watch the news during their commute on public transit if they forgot headphones. It can
also improve sensory processing and cognition for English language learners and students with learning
disabilities.
Inclusive design moves beyond compliance by illuminating points of exclusion and seeking solutions that offer
control, choice, and an excellent experience to the greatest number of people.
Drive Business Success
Developing accessible physical and digital products means increased market share, customer
satisfaction, and repeat business. At 61 million in the US and 1.85 billion people world
wide, the disability customer segment hold $200 billion in discretionary spending power. That number
is only expected to grow as Baby Boomers age and when the family members of PWD are considered.
Research revealed that 98% of U.S.-based webpages are not accessible to the disability community, and
71% of web users with a disability immediately abandon websites that are difficult to use. A 2016 study in
the UK found that around 6.1 million internet users have a disability that impacts how they interact with
websites. It was projected that the 6.1 million people would spend $29.9 billion online within the year.
Diversity as a Source of Innovation
Designing for the full range of human diversity and with diverse teams pushes practitioners to challenge
assumptions and uncover novel out-of-the-box solutions. Constraints fuel innovation and accessibility features
often solve unanticipated problems.
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Minimize Legal Risk
Disability access lawsuits for violations with ADA (Americans with Disabilities Act of 1990), WCAG 2.1
(Web Content Accessibility Guidelines) increase each year. The lawsuits related to digital accessibility
increased from 814 cases to 2285, a 183% jump, from 2017 to 2018.